DEVELOPMENT OF SOCIAL MEDIA MARKETING STRATEGY FOR APPAREL RENTAL BUSINESS (CASE STUDY: GEMALA ATELIER)
Gemala Atelier is an online business engaged in the fashion industry, which focuses on apparel rental. Inspired by the very fast fashion development in Indonesia, Gemala Atelier offers a rental system that expected to change the lifestyle of women in Indonesia to be more efficient. The market target...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47609 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
Be the first to leave a comment!