MARKET ENTRY STRATEGY FOR NEW BUSINESS LINE: A CASE STUDY OF SEMEN INDONESIA'S MORTAR PRODUCT
In the midst of challenging condition in national cement industry where supply is much higher than demand, pre-mix mortar market consider attractive to be tapped in. Conventional customers that commonly using batch-on site method for mortar application result to promising market growth potential. Ye...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47613 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |