BUSINESS STRATEGY FORMULATION FOR MARKET ENTRY: A CASE STUDY OF AMBA HANDWRITTEN LAMPUNG BATIK CLOTHES
AMBA is a slow-fashion brand with a vision to preserve Lampung culture through handcrafted batik by local mothers using natural dyes. As AMBA prepares to enter the Indonesian batik industry, known for its cultural significance and competitiveness, the main challenge is to develop a business model th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79591 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |