PROMOTION FUND ALLOCATION OPTIMIZATION FOR DISCOUNTABLE PRODUCT USING MARKOWITZ MODEL
Every business person always wants a maximum return in every endeavor. For example, a marketing manager will try to maximize returns by investing in promotional activities. The greater the promotional costs incurred, the greater the return they expect. Markowitz model as one of the models that ar...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47713 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |