DYNAMIC MODEL OF FASHION & MAKE UP INFLUENCER INFLUENCE AS ONE OF MARKETING STRATEGY IN INDONESIA
Influencer is one of the new phenomenon in this social media era where business owner pay internet celebrity with various popularity level to post something in their account with the end goal to engage potential customer. This phenomenon is one of marketing strategy. This final assignment will exami...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47777 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Influencer is one of the new phenomenon in this social media era where business owner pay internet celebrity with various popularity level to post something in their account with the end goal to engage potential customer. This phenomenon is one of marketing strategy. This final assignment will examine this influencer phenomenon in Indonesia. The spread of their influence is modelled by Suspectible, Infectible, Recovered (SIR) model. The stability of the model will be analyzed by the stability of equilibrium point. Numerical simulation will be done to estimate the optimal parameter for the model compared to the real data archived. |
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