ANALYSIS OF POST CHARACTERISTICS ON ONLINE ENGAGEMENT AND ONLINE BEHAVIOR
Content marketing is one indicator that creates high influences on business performance. The key of content marketing is to deliver valuable content to customers so it can reach customer engagement and customers’ download intention. Instagram is one of platforms that is often used by companies to do...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48869 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |