FACTORS AFFECTING CONSUMER’S WILLINGNESS TO PAY FOR NANOTECHNOLOGY-BASED PRODUCT A CASE STUDY: NASHO

Nanotechnology has been popular in many countries for the last two decades because the implementation of nanotechnology can make the transformation of advanced manufacturing to make products better, cheaper, and greener. However, in Indonesia, the nanotechnology implementation is still limited due t...

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Bibliographic Details
Main Author: Raymond Edessias, Keany
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/48877
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Institution: Institut Teknologi Bandung
Language: Indonesia