FACTORS DRIVING CONSUMERâS WILLINGNESS TO SHARE PERSONAL DATA ON SOCIAL MEDIA PLATFORM
Factors driving consumer willingness to share personal data have been extensively discussed by journals, but there are gaps in the literature that exist in terms of the research area, research location, and variables discussed. Prior evidence reveals that consumers are still in a vague state wher...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66959 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |