THE EFFECTS OF B2B E-COMMERCE WEBSITEâS INFORMATION QUALITY ON PURCHASE INTENTION IN SMSHS SECTOR
Small to medium-sized hotels (SMSHs) have been growing rapidly through the years due to the rise of Indonesia's tourism industry. This phenomenon attracted a startup, Veesit Technology, to partake in developing budget hotels in Indonesia by providing products and services that are beneficial fo...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/48886 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |