ANALYSIS OF POT BRANDING HOUSEâS BRAND PERSONALITY USING AAKERâ BRAND PERSONALITY SCALE
The creative industry growth in Indonesia is promising, it has contributed 7.38% to the total national economy. Kemenparekraf states that the 8,14% development rate caused by the high demand from millennials for the business branding, visual identity system, advertising and others necessity. In p...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49188 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |