CUSTOMER DISCOVERY STEP FOR MYTONTINEâS BUSINESS DEVELOPMENT IN TONTINE TRUST
The recent trend is many startups actively involve contributing in financial product market. Tontine Trust is one of the new players which focus on creating new market in secure lifetime income There is a wrong common concept taken that startup is a small version of corporation. In general, company...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49195 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The recent trend is many startups actively involve contributing in financial product market. Tontine Trust is one of the new players which focus on creating new market in secure lifetime income There is a wrong common concept taken that startup is a small version of corporation. In general, company implement business models where the elements are established, including consumers, their issues, and the requisite product features. In sharp contrast, startups work in "search" mode, finding a repeatable and competitive business model. In order to mitigate risk and maximize chances for success, the search for a business model involves radically different guidelines, roadmaps, skill sets and resources. During the search mode, Customer Discovery is one of vital phase for the startup to build their business which done in the beginning of their steps |
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