PROPOSED MARKETING STRATEGY FOR COMMERCIAL PRODUCT OF PERUM BULOG (THE CASE OF GULA MANIS KITA AND MINYAK GORENG KITA)
Perum Bulog is a state-owned company in the food commodities and logistics sector. Perum BULOG is a distributor of social assistance to community recipients. Currently, the social assistance provided has been done on a non-cash basis, so Perum BULOG must find another source of income. In 2018, Perum...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49253 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |