PROPOSED BUSINESS STRATEGY AND MARKET DEVELOPMENT FOR DETIK NETWORK IN ORDER TO DEVELOP A SUSTAINABLE COMPETITIVE ADVANTAGE
Detik Network is an Indonesian digital media company owned by CT Corp subsidiary Trans Media. Since 1998, Detik Network, which was preceded by the name Detikcom, had livened up the competition in Indonesia’s online news industry as an online news portal which focused on news and information programm...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49274 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |