MARKETING INITIATIVES ANALYSIS FOR SCALING UP HUMSDAT COFFEE BUSINESS TO PENETRATE SOUTH JAKARTA COFFEE SHOP INDUSTRY
Humsdat Coffee is one of the new players in the coffee shop industry in the Senopati area, South Jakarta, which is just established in August 2019. For the first six months, the sales have been mediocre and keep declining, not fulfilling expectations despite promotion efforts to attract customers. I...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/49293 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |