PROPOSED EMPLOYER BRANDING STRATEGY TO LEVERAGE THE ATTRACTIVENESS OF THE ORGANIZATION AND INTENTIONS OF WORD-OF-MOUTH (CASE: CODEX POWERED BY TELKOM INDONESIA)
The digital revolution has transformed people’s lives and societies with unprecedented speed and scale, delivering immense opportunities as well as daunting challenges. Indonesia is in the main position of the trend of digital economic development in Southeast Asia which is predicted to grow three t...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49366 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |