PROPOSED STRATEGY FOR ELECTRICITY INDUSTRY OF PT PLN (PERSERO) PUSAT PEMELIHARAAN KETENAGALISTRIKAN (PLN PUSHARLIS)

• Main Author: Malia Khulda, Rizka
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/49369
• Institution: Institut Teknologi Bandung

PT PLN (Persero) Pusat Pemeliharaan Ketenagalistrikan hereinafter referred to as PLN Pusharlis, is a PLN support unit that focuses on fulfilling roles in Reverse Engineering, Manufacturing and Quality Control of power plant equipment. Knowing that, the government has launched the 35,000 MW program as an effort to realize public welfare and overcome the shortage of electricity supply in areas with electricity deficit status, PLN Pusharlis has a role in the program in fulfilling the electricity component. To realize this role, good internal company conditions are needed. However, on its internal conditions it is known that 70% of the total employees not yet possessing competency certification, and currently PLN Pusharlis has not linked its strategy with future roles to support the fulfillment of the electricity component for 35,000 MW program because the project has not been completed, while the role of PLN Pusharlis is to provide electricity components for existing generators. This research aims to identify and improve the PLN Pusharlis business strategy in order to support the fulfillment of the electricity component supported by good internal conditions. The conceptual framework used in this research begins with analyzing the external environment through PESTLE, Porter's Five Forces Model, and competitor analysis as well as internal environmental analysis through resource analysis, value chain analysis, and core competencies. Then the results of the environmental analysis are summarized in a SWOT analysis which is then used as a reference in determining proposed strategy. The strategy that will be applied based on the results of this research is the Integrated Cost Leadership / Differentiation strategy. The development of this strategy is expected to assist PLN Pusharlis in increasing its role as a support service unit engaged in Reverse Engineering and Electrical Equipment Manufacturing.