THE STUDY OF INDONESIAN, MALAYSIAN, AND AMERICAN CONSUMERSâ PURCHASE DECISION TOWARDS MOTORCYCLE RIDING GEAR. CASE STUDY : UNIONWELL
Motorcycle phenomenon has been occurs and increase in several countries including in Indonesia. With the start of motorcycle trends there is also a motorcycle riding gear trend. Motorcycle riding gear is a clothing and accessories that is used by motorcyclist. By the increase in motorcycle riding...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49425 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |