THE STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS KOREAN POPULAR (K-POP) BOYBAND “BTS” PHYSICAL MUSIC ALBUM IN INDONESIA

THE STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS KOREAN POPULAR (K-POP) BOYBAND “BTS” PHYSICAL MUSIC ALBUM IN INDONESIA

As Korean pop is growing rapidly in the worldwide. BTS as one of the K-pop boyband has become the world's most successful boy band. This condition also occurs particularly in Indonesia. BTS fans in Indonesia have proven to be the top 10 countries with the largest BTS fans in the world. Howev...

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Bibliographic Details
Main Author: Ulfath Qaistira, Navissa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/49450
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/49450

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