ANALYZING CUSTOMER RESPONSE (COGNITIVE, AFFECTIVE, CONATIVE) BEFORE AND AFTER THE IMPLEMENTATION OF GO-JEK REBRANDING STRATEGY
The rebranding effort carried out by GO-JEK in early 2019, aims to reflect on their journey from what was originally a two-wheeled transportation service, to become the first super application in Indonesia. Despite all the rebranding efforts, it is still unclear whether the new strategy has improved...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49730 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |