ANALYZING THE EFECT OF PERCEIVED BENEFIT OF LOYALTY PROGRAM TOWARDS PROGRAM LOYALTY AND CUSTOMER LOYALTY (CASE STUDY: GO POINTS BY GO-JEK)
Go-Jek is one of the leading startup company in Indonesia that specialized in providing wide range of on-demand service, from ride-hailing to cleaning service. By the time, Go-Jek is growing fastly and now they have more than 40 million downloads on its app and 10 million weekly active users. With h...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69547 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |