The Influence of User Interface Design and User Experience to E-Loyalty (Case Study of Online Transportation : GO-JEK)

In this technology era, smartphone and internet are two things that could not be separated from human’s daily activity. According to APJII (Asosiasi Penyelenggara Jasa Internet Indonesia), smartphone penetration in Indonesia is 43% with nearly 64 million Indonesian people who use their smartphone...

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Bibliographic Details
Main Author: Hizkia Tanuwijaya, Geraldine
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/38702
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Institution: Institut Teknologi Bandung
Language: Indonesia