PROPOSED MARKETING STRATEGY FOR J&C COOKIES BANDUNG

Along with the fondness of the Indonesian people in consuming snacks, pastries are an alternative for consumers to meet community needs. From time to time pastry business thrives and creativity and innovation in the business continue to increase. So far, the city of Bandung is known as a culinary ci...

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Bibliographic Details
Main Author: Baku Pangestu, Hari
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/50073
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Institution: Institut Teknologi Bandung
Language: Indonesia