USULAN PEMANFAATAN DATA E-MARKETPLACE UNTUK MENGEVALUASI PENGARUH MARKETING MIX TERHADAP PERFORMA PENJUALAN (KASUS: KATEGORI SUSU BAYI DI TOKOPEDIA)

With the development of the e-marketplace industry, more types of sellers are also selling their goods on e-marketplace. Increasing the number of sellers will increase competition between sellers, so they need to determine the strategies that need to be done to stay ahead of their competitors. This...

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Bibliographic Details
Main Author: Aliya, Jannata
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/50318
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Institution: Institut Teknologi Bandung
Language: Indonesia