PERANCANGAN STRATEGI PEMASARAN RUMAH BATIK KOMAR BERDASARKAN TAHAP PERTUMBUHAN ORGANISASI

Rumah Batik Komar is one of medium scale MSMEs that engages in the batik industry. Stagnant sales over the last few years have shown that the sales of Rumah Batik Komar are currently not being matched by the increasing number of batik consumers. The main reason is the increasing number of batik craf...

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Bibliographic Details
Main Author: Tjuaca, Christopher
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/50399
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Institution: Institut Teknologi Bandung
Language: Indonesia