CRM IMPACT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT GARUDA INDONESIA: THE AIRLINE OF INDONESIA
This study examines the Customer Relationship Management system conducted by Garuda Indonesia. Garuda Indonesia is one of the airline company in Indonesia that has huge market and using CRM to retain loyal customers. CRM is one of the techno-logically advanced systems that commonly used by companies...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50429 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |