HOW CORPORATE SOCIAL RESPONSIBILITY PRACTICES AFFECT BRAND LOYALTY THROUGH PERCEIVED ETHICALITY IN CORPORATE SERVICES BRANDS. A STUDY ON COFFEE SHOP RETAILS IN INDONESIA
With almost 3000 coffee shop retailers and the long supply chain of the sector, coffee in Indonesia are subject to ethicality and sustainability issues. The trends in the sector and the changing consumer behaviors are seen by marketers as an opportunity to capture more consumers with the use of ethi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/50431 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |