BRAND MAPPING STRATEGY TO INCREASE BRAND AWARENESS OF DOUJIN DALAM BOTOL FINAL PROJECT

• Main Author: Adilah, Sarfina
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/50723
• Institution: Institut Teknologi Bandung

As the industry develops in the digital age 4.0, there is also an industry that developing in Indonesia, that it is becomes one of the factors increasing gross domestic product (GDP). The industry which help about Indonesia’s GDP is Creative Industry, next we call Creative Economy. Creative Economy is a concept that puts creativity and science and makes it one of the most important assets in the economy. Doujin Dalam Botol is a business where income is derived from creative products. However, when compared to their competitors, Doujin Dalam Botol is still very far away and maybe even rarely hear the name. In this Final Project, we will discuss what situation is being faced by Doujin Dalam Botol and what strategies are needed by them. The strategy to increase Brand Awareness can find potential buyers or consumers. The analysis used this time is an analysis of the market situation both internally and externally. After that the root of the problem is actually found, and given the right solution for Doujin Dalam Botol.