COLLABORATIVE SNEAKERS PRODUCT (CASE STUDY: EAGLE SLANKED AND EAGLE LEX SHOES)

• Main Author: Tauhid Allraysa, Celvin
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/51470
• Institution: Institut Teknologi Bandung

This study discusses collaborative products with a research case study in the form of collaborative products from the Eagle brand with the music group Slank and rap singer Young Lex. This research is a mixed study in which the weight of research is heavier towards qualitative methods. The results obtained in the form of a design process from Eagle producers and identification of factors that influence the lack of awareness that is based on the design process carried out in designing collaborative products. Such as the selection of collaborators who do not match the image of the brand, the selection of the silhouette of the product, to the application of visual details that do not depict the character of the musician as known by the public as consumers. This research is expected to be a recommendation for producers and designers in designing collaborative products. In the academic field, it is also expected to open new research related to collaborative sneakers and other collaborative products.