COLLABORATIVE SNEAKERS PRODUCT (CASE STUDY: EAGLE SLANKED AND EAGLE LEX SHOES)

This study discusses collaborative products with a research case study in the form of collaborative products from the Eagle brand with the music group Slank and rap singer Young Lex. This research is a mixed study in which the weight of research is heavier towards qualitative methods. The results ob...

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Bibliographic Details
Main Author: Tauhid Allraysa, Celvin
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/51470
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Institution: Institut Teknologi Bandung
Language: Indonesia

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