PERANCANGAN BRANDING KABUPATEN WONOSOBO SEBAGAI DESTINASI WISATA UNGGULAN

• Main Author: Novianti, Annisa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/51562
• Institution: Institut Teknologi Bandung

Branding is an effort to build an image or characteristic of a product or service to consumers or society. In designing the Wonosobo branding, the branding concept used is city branding. City branding is a city marketing concept by using a logo that matches the image of the city concerned with the aim of building a city identity, creating a strong potential, and increasing the number of tourist visits. The existence of city branding is very important for a city to increase city competitiveness and increase city income. However, Wonosobo Regency itself currently does not have an adequate visual or brand identity, so it cannot compete with other cities in terms of tourism. This is certainly a challenge in itself for Wonosobo Regency to be able to design a visual identity or brand that can present the potential and characteristics that exist in Wonosobo. Given that Wonosobo Regency has a lot of tourism potential that can "sell", especially in the natural and cultural sectors, such as Mount Prau, Telaga Warna, Dieng, and Lengger Dance. But unfortunately, because it does not have the right branding, this large tourism potential is less well known by tourists. Even some tourists who visit Wonosobo only know about Dieng Plateau tours. This is an important task for local governments to optimize all tourism in Wonosobo. Departing from this problem, the authors strive for a brand design or visual identity for Wonosobo Regency. This design is translated into the Wonosobo Regency Branding Design as a Leading Tourism Destination. This branding can later form a brand or visual identity for Wonosobo Regency so that it can form potential and be able to compete with other cities' brands in bringing in tourists. The design method that I use is a SWOT analysis. The SWOT analysis method explains the strengths, weaknesses, opportunities, and threats of the Wonosobo Regency. The vi design method starts from the data collection stage, direct surveys to Wonosobo Regency, interviews with informants, and then based on the data obtained, the main concept is created which will later be realized as a visual identity design as a medium to introduce Wonosobo Regency to tourists.