CORPORATE BRANDING IN COAL MINING INDUSTRY IMPROVING INTEGRATED CORPORATE COMMUNICATION STRATEGY OF PT BERAU COAL TO INCREASE SOCIAL LICENSE FROM THE LOCAL STAKEHOLDER
PT Berau Coal is the largest coal mining company in Berau, has a concession permit of 118,400 hectares since 1983, and started production in 1993. This extractive industry is hated but loved. It is stereotyped as an industry that is not environmentally friendly but is also considered a cheap energ...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/52022 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |