PEMETAAN STRATEGI PEMASARAN BERDASARKAN TAHAP PERTUMBUHAN ORGANISASI PADA UMKM KICIMPRING CIDADAP

Kicimpring Cidadap is one of the micro-enterprises engaged in the culinary industry and located in Bandung, West Java. From July 2019 to January 2020, sales turnover of Kicimpring Cidadap fluctuated from online marketing and tended to stagnate for offline marketing despite the increasing number o...

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Bibliographic Details
Main Author: Muhamad Rahmawan, Erfan
Format: Final Project
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/52024
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Institution: Institut Teknologi Bandung
Language: Indonesia