PROPOSED MARKETING STRATEGY FOR LUBRICANT PRODUCT TO GAIN SALES REVENUE GROWTH (CASE STUDY: PT YIMM â AREA WEST JAVA)
Motorcycle sales growth in Indonesia increased in the early 2000s to 2010s. The increase in motorcycle sales occurred due to the trend of automatic motorbikes pioneered by Yamaha Mio. Yamaha, as the leading motorcycle manufacturer in Indonesia, has experienced an increase in sales of automatic mo...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52067 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |