STUDY OF INTERACTIVE DESIGN OF “COOKPAD AND YUMMY” COOKING APPLICATIONS FOR MILLENIAL USERS

• Main Author: Setia Insan Fadhilah, Ahmad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/52926
• Institution: Institut Teknologi Bandung

At this time users can get cooking information so easily and so practically only through a smartphone. Cookpad and Yummy applications are present as applications that help users to cook. User Experience is one of the supporting facilities for users to get the information they need. In this study , the authors used a visual analysis approach with User Experience theory. This study uses a mixed approach. The methods used are qualitative and quantitative by measuring the Single Ease Question (SEQ) and User Experience Questionnaire (UEQ) measurement tools. The data testing technique used in this study is the statistical method with the Statistical Package for the Social Sciences (SPSS) measuring instrument. The purpose of this study was to examine whether the user interface and features of the Cookpad and Yummy applications match the target segment of the two cooking applications. From the test results of the two cooking applications, it was found that different target segments were influenced by different needs. The Yummy application has a higher score in terms of stimulation and attractiveness in terms of interface, tips and tricks content, also in videos and photos that are presented more attractive. Therefore, users feel more motivated and want to cook. While the Cookpad application has less good value from users. However, users are more aware of the Cookpad application because the Cookpad application appears the most on Google search pages.