Service for millenials

Service for millenials

Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.

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Bibliographic Details
Main Author: CHANG, Joan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
millenials
marketing
hotel management
Singapore
Asian Studies
Hospitality Administration and Management
Online Access:https://ink.library.smu.edu.sg/ises_research/66
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/ises_research/66
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research

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