Service for millenials

Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.

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Bibliographic Details
Main Author:	CHANG, Joan
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2019
Subjects:	millenials marketing hotel management Singapore Asian Studies Hospitality Administration and Management
Online Access:	https://ink.library.smu.edu.sg/ises_research/66 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research
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Institution:	Singapore Management University
Language:	English

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