Service for millenials
Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality.
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/ises_research/66 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research |
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sg-smu-ink.ises_research-10662020-04-08T09:09:09Z Service for millenials CHANG, Joan Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality. 2019-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ises_research/66 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Institute of Service Excellence eng Institutional Knowledge at Singapore Management University millenials marketing hotel management Singapore Asian Studies Hospitality Administration and Management |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
millenials marketing hotel management Singapore Asian Studies Hospitality Administration and Management |
| spellingShingle |
millenials marketing hotel management Singapore Asian Studies Hospitality Administration and Management CHANG, Joan Service for millenials |
| description |
Joan Chang of Lloyd’s Inn relates the importance of branding for a younger audience and the changing landscape of service in boutique hospitality. |
| format |
text |
| author |
CHANG, Joan |
| author_facet |
CHANG, Joan |
| author_sort |
CHANG, Joan |
| title |
Service for millenials |
| title_short |
Service for millenials |
| title_full |
Service for millenials |
| title_fullStr |
Service for millenials |
| title_full_unstemmed |
Service for millenials |
| title_sort |
service for millenials |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2019 |
| url |
https://ink.library.smu.edu.sg/ises_research/66 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=ises_research |
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1712300766980472832 |