PROPOSED MARKETING STRATEGY FOR IMAJI KOPI TO IMPROVE REVENUE GROWTH

• المؤلف الرئيسي: Wiyatmoko, Inta
• التنسيق: Theses
• اللغة: Indonesia
• الموضوعات: Manajemen umum
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/52933

As the fourth-largest coffee producer in the world with an increase in domestic coffee consumption, Indonesia becomes a potential market for entrepreneurs to enter the coffee industry. Imaji Kopi is a coffee shop in Bontang, that serves a broad range of high-quality coffee menu, founded by Febri...