PROPOSED MARKETING STRATEGY FOR IMAJI KOPI TO IMPROVE REVENUE GROWTH
As the fourth-largest coffee producer in the world with an increase in domestic coffee consumption, Indonesia becomes a potential market for entrepreneurs to enter the coffee industry. Imaji Kopi is a coffee shop in Bontang, that serves a broad range of high-quality coffee menu, founded by Febri...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/52933 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |