PROPOSED MARKETING STRATEGY TO IMPROVE BUSINESS GROWTH AND COMPETITIVENESS OF KEDAI KITA AJA
The food and beverage industry in Indonesia is experiencing rapid growth, with seafood restaurants emerging as a promising segment due to increasing consumer demand for high-protein food. Kedai Kita Aja, a seafood restaurant in Indramayu, faces challenges in market expansion, marketing optimization,...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87815 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |