PROPOSED MARKETING STRATEGY OF âCOOKIES N CHILLâ BASED ON NEW NORMAL BAKED GOODS BUSINESS ECOSYSTEM
Cookies n Chill is a local culinary brand that focuses on American-style cookie, officially launched on January 1 st , 2020. Cookies n Chill products are hoped can share the joy to anyone who enjoys it. The company experienced sales decreased in April 2020. Consumer behaviour has changed due to...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53082 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |