THE ROLE OF STRATEGY EXECUTION IN COMPANY MANAGEMENT TO IMPROVE COMPANY PERFORMANCE AT PT. XYZ

• Main Author: Yunita Sari, Berliana
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/53096
• Institution: Institut Teknologi Bandung

The increase in population, the improvement of the quality of life and the country's higher economic conditions will affect every line of business, especially air transportation. According to BPS data in 2019, it can be noted that from 2014 to 2018, the traffic of Indonesian domestic flights continued to increase. The increasing demand must also be balanced with the availability and readiness of Human Resources in airport service providers. As an airport service provider company that manages 19 major airports in Indonesia, PT. XYZ is expected to have adequate Human Resources as the spearhead of the company in developing an implementation strategy to continue to grow and provide the best service for the community. PT. XYZ has measured the implementation of the company's organizational value, which in the past three years has continued to decline and is in the weak category in implementing work culture values that affect the company's execution strategy. This paper will discuss and analyze the effectiveness of strategy implementation and identify room for improvement in strategy implementation at PT. XYZ. It used to improve company performance using the approach of a Harvard Business Review article entitled "The Secret to a Successful Execution Strategy" by Gary L. Neilson et al. Another approach is used the theoretical of "Organizational Health Index" by McKinsey. The study was conducted by distributing questionnaires randomly to 80 employees at the head office of PT. XYZ. The results show that of the five variables measured, namely Information Flow, DecisionMaking Rights, Motivation, Structure and Leadership, there is still room for improvement that can be taken to improve the company's execution strategy, especially in the information flow. Leader at PT. XYZ is considered ready to carry out strategy implementation.