BUSINESS STRATEGY DEVELOPMENT OF MISBAR CINEMA (BRAND NEW OUTDOOR CINEMA COMPANY)

Misbar Cinema is a brand-new organization engaged in lifestyle, event, creative and entertainment industry that focuses on experiential movie screening. The problem that Misbar Cinemas facing right now is that Misbar has a low retention rate meaning they have a low reoccurring customer even though M...

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Bibliographic Details
Main Author: Arif Salsabil, M
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53220
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Institution: Institut Teknologi Bandung
Language: Indonesia

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