COMPETITIVE POSITIONING STRATEGY TO COMPETE IN NO PROMOTION ERA: CASE STUDY OVO (PT. VISIONET INTERNATIONAL)
PT. Visionet International is a fintech startup company who built an e-wallet application named OVO which known as leading payment platform in Indonesia. The competition in e-wallet industry has been exponentially increasing, especially when there is a promotion war in the form of cashback provided...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53256 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |