MARKETING STRATEGY FOR WCKD, A NEW LOCAL COSMETIC BRAND
WCKD is a local cosmetics brand for women from Indonesia. WCKD is made by PT Adonia Beautika Global that has an office in South Jakarta. WCKD officially launched its product in October 2019. Carrying the tagline "Beauty Made Simple”, WCKD emphasizes simplicity and multifunction in beauty routin...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53330 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |