EVALUATION OF BUSINESS STRATEGY IMPLEMENTATION AND ITS IMPACT TO CONSUMER PURCHASE DECISION (CASE STUDY OF SNACKING TIME CORPORATION)
Snacking is a growing industry with total sales around the world is reaching $491 billion by end of 2019. Improving consumer lifestyle, rapid urbanization rate, and growing middle class has created an increase of the demand for on the go convenience foods. Competition is tight in this industry which...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53431 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |