PROPOSED BUSINESS STRATEGY FOR SMALL ARCHITECTURE FIRM IN TANGERANG: CASE STUDY TOP HOUSE

In the era of globalization, business competition in Indonesia is tighter. Companies in order to grow and sustain in long term period need to have a competitive advantage to seize market share and win the competition. The above also applies to architecture firm which is part of the creative industry...

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Bibliographic Details
Main Author: Devi Ariyanti, Kartika
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/53443
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Institution: Institut Teknologi Bandung
Language: Indonesia