IDENTIFIKASI KESESUAIAN ANTARA PREFERENSI HUNIAN GENERASI MILENIAL KELAS MENENGAH DAN KARAKTERISTIK PROPERTI PERUMAHAN DI DKI JAKARTA

• Main Author: Desfianti, Asrifa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/53518
• Institution: Institut Teknologi Bandung

The phenomenon of urbanization in the DKI Jakarta Province is growing rapidly. With the phenomenon of urbanization, it will increase the housing needs of each residents. In choosing a residential location, prospective residents have preferences as a consideration. One of them is millennials which is the biggest generation in Indonesia. Preference is one of the factors that influence ownership. However, the phenomenon of urbanization encourages development in addition to housing construction which converts land into productive land to support population activities. This will become a problem in issues such as increase land prices and limited land to build housing. Thus, the mismatch between preferences and existing housing conditions will have an impact to unfulfilled housing ownership for residents. Preference is because it is one of the factors forming ownership, this research aimed at explaining the suitability between these preferences and the residential property characteristics in DKI Jakarta. This study using web-scraping and questionnaires as data collection methods. From the web-scraping, 143,446 property data for apartments and landed houses in DKI Jakarta were obtained from the property marketplace. Meanwhile, based on the results of questionnaire data aimed at millennials, there were 369 respondents who were filled in and included in the millennial generation group. From 369 respondents, there were 103 respondents who included to the middle-class group. The analysis method used for this research is quantitative descriptive analysis, Kendall's tau b, and buffer. The location, cost, and physical attributes are very much influence millennial’s preferences. These attributes will form the preferences and are used to identify their suitability with residential properties in DKI Jakarta. After juxtaposing the preferences and attributes of housing, it is known that the physical attributes of available apartments and landed houses in DKI Jakarta do not match the preferences of the middle-class millennial. However, the location and cost attributes were in accordance with their preferences. Therefore, as a whole, it can be seen that residential preferences are in accordance with residential properties in DKI Jakarta, so that the housing needs of the middle-class millennial generation can be fullfilled.