FACTORS THAT INFLUENCE THE CONSUMER PURCHASE DECISION IN INDONESIA ONLINE MARKETPLACE
Online Marketplace business has grown rapidly and competition between them is inevitable in the last decade. E-commerce from within and outside the country is competing to become a market leader. Implementing and finding the right strategy to attract customer is crucial. A number of marketplaces com...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53752 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |