PROPOSED MARKETING STRATEGY TO INCREASE GROWTH OF USERS AND IMPROVE BRAND LOYALTY OF AN ONLINE LEARNING PLATFORM (A CASE STUDY OF GOOGLE CLASSROOM AMONG HIGHER EDUCATION STUDENTS IN BANDUNG)
Google Classroom was launched in 2014 and eventually becomes the front end of Google Education Suite which highly used at elementary, middle schools, high schools, colleges and universities. Despite of its popularity among elementary and middle schools, Google Classroom users in higher educations...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54998 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |